Privacy Policy

Last Updated: August 2025

This Privacy Policy explains how Photo Elite (“we,” “us,” or “our”) collects, uses, stores, and shares your personal data when you use our website and services. Please also refer to our FAQ for answers to common privacy-related questions.

1. Information We Collect

1.1 Information You Provide

• Contact details (name, email, phone) when you book a session or sign up.

1. Payment information (Swish, invoicing details) necessary to process transactions.

1.2 Automated Data

• IP address, browser type, device information, pages visited, and timestamps via cookies and analytics tools.
• Cookie preferences managed through our cookie banner; you can adjust settings in your browser.

2. How We Use Your Data

• To process bookings and payments (see “What payment methods do you accept?”).
• To deliver and optimize our services (e.g., session reminders, digital galleries).
• To send updates, invoices, and marketing emails if you have opted in (see rescheduling & cancellation policy).

3. Data Sharing

We do not sell your data. We may share information with:

• Service Providers: Hosting, analytics, and email platforms.
• Legal Authorities: When required by law or to protect our rights.

4. International Transfers

Your data may be processed outside the EU/EEA. In such cases, we use standard contractual clauses to ensure appropriate safeguards.

5. Data Retention

We retain personal data only as long as necessary for the purposes listed above or to comply with legal requirements. Automated usage data is typically deleted after 12 months.

6. Your Rights

Under GDPR, you have the right to:

• Access, correct, or delete your personal data.
• Restrict or object to processing.
• Receive a copy of your data (data portability).
• Withdraw consent for marketing at any time.

To exercise these rights, please contact us at info@photoelite.ink.

7. Security

We implement technical and organizational measures (encryption, access controls) to protect your data. However, no system is completely secure.

8. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the “Last Updated” date and notify you if changes are significant.

9. Contact Us

If you have questions or concerns about this Privacy Policy, please email us at info@photoelite.ink